Before continuing to read and to not waste your time, we will briefly point out what you will never find in our investment philosophy at Éstock. We will never use technical analysis, stop-loss orders, or schemes promising quick wealth. From our humble point of view, we doubt they will work consistently in the long term.
Once we have clarified what you will not find, let’s briefly and clearly summarize the pillars on which we have built our investment style at Éstock. Highly influenced by Warren Buffett and Charlie Munger (there is no better school than them) and other large investors such as Benjamin Graham, Philip Fisher, Nick Sleep, Rob Vinall, and Terry Smith.
It is much easier to understand the business of a company that manufactures the best tonics in the world, barrels for storing wine, or provides heavy machinery maintenance services.
A person knows if they are obese when they see themselves entering through the door; there is no need to put them on a scale. The same thing happens with companies, as Warren Buffett says.